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Need freelance or fractional help? Learn more about my services👇
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More about Abby
🏙️ ****Based in Chicago (the best city)
👩🏻💻 Helping B2B tech teams build new marketing functions since 2017
🔗 Short link to this page: https://bit.ly/3w8tbG1
I’m a marketing leader, strategist, and proud Chicagoan. My experience spans B2B SaaS ecosystems, product marketing for tech, content strategy, partnerships, and journalism. I have an entrepreneurial spirit and love questioning the status quo — a trait that fueled my work reporting for the USA Today Network before pivoting to marketing at hypergrowth startups.
At Tailor, a Y Combinator–backed headless ERP startup, I built our content engine from the ground up — publishing 30+ pieces in six months, driving a 3× traffic lift, and leading all PR, campaigns, and thought leadership across channels. From launching Tailor’s Y Combinator product release to executing Series A and founder-led PR, I’ve sharpened our positioning, scaled awareness, and grown credibility and differentiation in a crowded market.
I was the first content hire at Zeplin (YC S15), where I led content strategy to grow our 4 million–user base, and I grew Appfire’s marketing program for channel partners — key drivers of the company’s $200M+ ARR.
I’ve been deeply involved in community, political, and nonprofit efforts for over a decade — volunteering for organizations focused on justice, democracy, and equity. Most recently, I volunteered with the Harris–Walz 2024 presidential campaign and Judge Susan Crawford’s 2025 Wisconsin Supreme Court race, engaging voters through phone banking, door-to-door canvassing, and data-driven field outreach. I’m also active in my local Chicago community and a proud CPS parent.
I love a good “build job” and I’m not afraid to jump in and get my hands dirty — whether my organization has 10 people or 1,000. I believe good processes and frameworks are essential tools to execute and scale the why behind your messaging. #APlanIsNotAStrategy
I believe in human-centric design thinking. I’m relational and high-energy. I think candor + empathy = great leadership.
💡 Click on any card to read each resource
Content is king – but in the world of content farms, ChatGPT and a million versions of the same listicle, how do you differentiate your content efforts? My answer: original points of view, unique customer stories and original data that gives your target audience actionable insights.
I’m an end-to-end marketer who can keep an eye on top-level strategies and priorities. Practically, that means that I bring my background in journalism — with a focus on research and data — and my deep experience running full-funnel, multi-stakeholder campaigns to the table to launch blog posts, ads, ebooks, case studies, quizzes, landing pages and other content that capture attention and drive the customer journey.
I’m a builder — that means I’m comfortable rolling up my sleeves to stand up new marketing functions and drive campaign execution. Whether co-launching a product in a new marketplace or powering up customer content with real-life stories from consultants and partners, I value early wins that lay the foundation for solid marketing processes.
I’m well-versed in “zero-click content” (thanks Amanda Natividad!), branded social media posts, email newsletters and one-offs, and other short-form content. I lead the ideation and execution of email campaigns, social media campaigns, in-product messaging and more. Simply put, I’m really good at punchy subject lines and am chronically online.